Jen, Laura, and Vicky are the team behind ATX Fail Club. The idea came from a design research project about understanding the impacts that impostorism has on women's trajectory in higher education and employment.

We kept hearing stories from women about how failing at something led them to give up on that path or dream entirely, and completely change course.

In starting ATX Fail Club, we hope to reframe what failure looks and feels like for women and celebrate it as a necessary part of growth and success.

The Vision

We aim to reframe failure as growth and empower more women to persist and succeed.

The Mission

We cultivate environments where women-identifying humans are encouraged to share and celebrate their failures.


Sign up below to stay updated on our failures and get invites to come celebrate some truly epic failures with us!

© 2020 by ATX Fail Club.

  • White Instagram Icon
  • White Twitter Icon
  • White Facebook Icon